How To Improve Your Product Photography For Beginners

If you’re new to the world of photography, it may seem that product photography can be a little dull. But it need not be, as when does right it can be quite exciting!

Whether you’re shooting clothing for an e-commerce site, high-key white background photos for Amazon, or intricate lifestyle photos of delicious food, you can get creative with product photography and still life photos, but you need to know how to make those photos shine!

Let’s have a look at some tips.


Use a tripod

A tripod will ensure that your photos are crisp, sharp, and never blurry due to camera shake. Making sure your camera is stable will help you achieve constant, focused and great photos that your clients will love.

A tripod need not be an expensive piece of kit, as they can be very affordable for basic studio use.


Use Proper Lighting

Without light, there is no photography, and for product photography, the right lighting is essential. There could be millions of people who will see your photos on e-commerce sites, so you need to ensure they are lit well. This means you should be using studio lighting, or make good use of natural light.

For the best natural light, set up your product shot near a window, move it around and use reflectors to ensure the product is adequately lit.

For studio lighting, ensure there is light on each side of the product to eliminate shadows and to illuminate the product. For white background shots, you will need to make sure that the background is also lit well, and make sure the product stands out. A diffuser will help you avoid overexposing and creating bright highlights.


Use Normal Lenses

It is important to use the right lenses when capturing the product photo. Avoid using a telephoto or wide-angle lenses, as they can distort the proportions of the product. Stick to standard and regular lenses, preferably prime lenses than zoom, and they all help you capture photos that showcase the product

A standard lens has a focal length of anywhere between 40 mm and 58 mm. The focal length of 50 mm is the most common, but anywhere between these other two dimensions is standard.


Represent True Colours

Ensure the photos represent the real colours of the product, as facing to do so will cause issues for your client, particularly in the case of photos of clothing, as no one wants to receive a shirt that looks a completely different colour to the one seen on the website. This can lead to returns and a loss of revenue for your clients.

Use a grey card to accurately measure the colour balance of the scene you’re shooting, and avoid taking any unnecessary colour adjustments when editing the photos. Make sure you look at the photos on different screens and devices to check they match the product as closely as possible.

However, keep in mind that some colours, especially fluorescent colours, for instance, high-vis jackets and PPE, cannot be accurately captured, as computers can cameras cannot recreate those colours.


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